Seasonal designs can go a long way to elevating your brand
One of the best things about the holidays is seeing special seasonal designs from our favourite brands. Are you considering some options for the coming festive season? To give you a bit of inspiration, let’s dive into why festive designs are important, what goes into a great design, and how brands have gotten it right.
by The Giles Agency
The importance of being relevant.
All too often we see brands jumping on a Hallmark holiday bandwagon and trying to align their communications in order to engage their audience, but sometimes this is at the detriment of their own brand story and values. Here we take a look at the importance of relevance and serve as a reminder that sometimes saying nothing can be more impactful than shoehorning communications to fit.
by Jen Campbell