Recent stories

Seasonal designs can go a long way to elevating your brand

One of the best things about the holidays is seeing special seasonal designs from our favourite brands. Are you considering some options for the coming festive season? To give you a bit of inspiration, let’s dive into why festive designs are important, what goes into a great design, and how brands have gotten it right.

by The Giles Agency

Do start-ups and SMEs really need brand guidelines?

The answer is yes. That’s not to say the brand won’t evolve, but here are some basics that will help growing businesses communicate with a recognisable and engaging personality from day one.

by The Giles Agency

Communications to cut through the noise

Now more than ever brand digital communications need to be short & sharp to keep the readers attention, while also being engaging and delivering the right message. Here are our top tips to cut through the noise and deliver results.

by Jen Campbell

The importance of being relevant.

All too often we see brands jumping on a Hallmark holiday bandwagon and trying to align their communications in order to engage their audience, but sometimes this is at the detriment of their own brand story and values. Here we take a look at the importance of relevance and serve as a reminder that sometimes saying nothing can be more impactful than shoehorning communications to fit.