Advertorials 101 – getting this powerful marketing tool right
Since the pandemic, we’ve seen a rise in clients wanting to use digital media channels to boost brand awareness and educate their target audience on their product or services. In light of this trend, we’ve been crafting copy for more and more advertorials and with every brief we come across a few common misconceptions about how an advertorial works. In this insights piece, we’ll get clear on what an advertorial is and look at two misconceptions that can lead to getting it wrong.
by
The Giles Agency
