The importance of being relevant.
All too often we see brands jumping on a Hallmark holiday bandwagon and trying to align their communications in order to engage their audience, but sometimes this is at the detriment of their own brand story and values. Here we take a look at the importance of relevance and serve as a reminder that sometimes saying nothing can be more impactful than shoehorning communications to fit.
by Jen Campbell
Forging new ground in the wake of GN16
At The Giles Agency, we have always championed clear, concise writing that is easy to understand and gets straight to the point. That’s why many of Hong Kong’s best loved insurers picked us to help them revamp their product brochures and customer communications when GN16 was issued in 2015 by the Office of the Commissioner of Insurance, Hong Kong’s insurance regulator.
by Jenny Del Favero