A picture is worth a thousand words: Effective infographics we love


Presenting information in a visual way is a highly effective way to make an impact – and ensure that your take-home message stays imprinted on the mind of the viewer for a long while.

We often highlight infographics we especially like here on The Feed. Here are a few more to get your creative juices flowing and your visual mind whirring.

Urban Fonts: Sans vs. Serif

Ever wondered the difference between serif and sans serif? This infographic breaks it down neatly, with all the information you could need accessible in a short glance. They accompany this snapshot with a longer-form infographic for those wanting to know a little more about the different font types.

MahiFX: You vs. John Paulson

This neat and tidy little infographic may not be full of bright graphics or eye-catching colour, but it presents exactly what you need to know – and nothing else. John Paulson is an American trader, investor, and philanthropist. This infographic aims to encourage people to try their hand at online trading, and does so in a highly engaging and interactive manner.

Behance/Donald Bullach: 30 Shots

It’s important to make the distinction between visuals for visuals’ sake, and visuals for the sake of clarity. As this infographic proves, sometimes following instructions and taking in information is simply easier when one is provided with a visual guide. Colour works hard here, resulting in a graphic that is both useful and aesthetically pleasing.

Info We Trust: Creative Routines

This graphic presents its information in a clear, time-saving, and eye-catching way, with dual dials wrapping around images of each selected creative person. Chosen profiles range from Franklin to Milton, Dickens to Bach; illustrated colour-coded metrics span social, work, sleep, exercise, meals, and more; and the various regions of the dial correlate to the times on a clock face.

Podio: The Daily Routines of Creative People

This is another way of expressing very similar information to the previous infographic. Rather than dials and clock faces, this splits the working day of various creatives into bars, and splits those bars into colour-coded sections. This infographic is more interactive; the viewer can hover over a section to learn more information (for example, hovering over the bar allocated to John Milton’s breakfast reveals that the poet also listened to an aide reading the bible as he did so). It also incorporates information about exactly who each creative is or was, and displays a scrolling selection of quotes from each at the bottom of the page.

Which of these two ‘creative routines’ infographics do you prefer – and why?