If I see one more “Click here”, I swear I’ll scream. We’ve been living in the digital age for a while now — so it’s time we got a bit more creative with our calls to action.
“Click here” was perfect for the early days of the web, when we made jokes about computer mice and needed a step-by-step guide on how to send an email: “Click this, then click that”. But that was then — this is now. We’re all computer whizzes now, and don’t need — or want — to be told where and when to click.
A successful website is an engaging one. To get visitors to stay on your website and click through the marketing funnel, you need to communicate like a human being, not a robot. Stop using template text and standard “Learn more” buttons. Inject your website with some personality, and show us who you are.
Let’s leave the snoozefest that is “Find out more” in the past where it belongs, and start having some fun. Here’s a curated list of little ways to make your website visitors smile. (Oh, and click on stuff.)
Persuade with social proof
Monday.com’s invitation to join their free trial comes below a testimonial from a happy user. Notice the added boast about the number of users they have. Worked on me! (Plus, I like the cute “I hate hugs” opt-out.)
Invite and inspire
EPIC Agency realise their website visitors most likely have a project in mind, and are searching for the right partner to help bring it to life. So, they show off their work on the homepage and then make the grand invitation: “Start a new project with us”. Okay!
Paint a picture of what could be
When shopping for clothes online, we’re often invited to “Add to cart”. This makes our potential purchases seem a little more real, but it isn’t that inspiring. Madewell takes the visualisation a stage further and invites us to imagine owning and wearing our future jeans with the tantalising “Make ’em yours”.
Overcome objections with reassurance
If you find your CTAs are not getting much action, you may need to spell out the lack of commitment required. We, your visitors, need to know that we can cancel anytime or, like Grammarly, that clicking won’t cost a thing. Then we can relax and remember everything’s going to be okay. Phew.
Generate a sense of excitement
Hostelworld tie their search question in with the call to action: “Where do you want to go?” … “Let’s go!” This happy vacation vibe resonates perfectly with their itchy-footed target audience.
Relax and have a laugh
Scoot, the low-cost airline, are playful with their copy, which helps project an approachable brand image. My favourite call to action? “Stalk us on… Twitter / Facebook / Instagam / YouTube”. Nice one, Scoot!
I hope this has inspired you with ideas for more approachable, relevant and creative calls to action. Have fun – and go get ’em!