Think you’ve got the hang of email? Think again | The Giles Agency


Say you need to update your team on a piece of news, or share a piece of information with a client. While you may once have called a face-to-face meeting, picked up the phone, or strolled over to a colleague’s desk, it’s likely that you’d now opt to communicate via email instead.

In fact, over 85% of business professionals prefer to use email for their communication – and by the end of the year, an estimated 246 billion emails will be sent every single day.

Despite being the most prevalent form of communication in the workplace, writing a concise, eloquent, professional email can be uniquely challenging. The short, snappy, frequent nature of email means that it’s all too easy to treat it lightly, like a throwaway piece of copy. You shouldn’t.


Why email matters


Business is increasingly done online, and remote working is only growing more popular.

You may never actually meet some of the people you work with, so email may offer the only way for some of your collaborators to form an opinion of you.

Email marketing is hugely effective, and likely to crop up in your job – so why not brush up on your email copy skills in your everyday comms?

Practice makes perfect. Every email you send offers a valuable chance for you to practice your language, tone, copy, structure, and general email behaviour. Don’t waste it!

As mentioned above, people receive copious emails every hour, so it’s getting tougher to stand out from the e-crowd.

Writing an especially compelling or charismatic email may be the key to winning you business.

Your email recipients are no less valuable than someone you meet in person.

You wouldn’t answer your boss with a nonchalant comment, or greet a valued customer with a hurried nod. Why not give email recipients the same respect?

Email isn’t written in a vacuum – it’s all a form of professional communication, and affects how you’re perceived.

It may even help you get ahead: if you demonstrate a consistent talent for clear, polite communication, you’re more likely to be selected for promotion or advancement – and email is an often-forgotten part of this.

You may be thinking that you already know how to write a good email. After all, you send handfuls of them every day, likely both at work and at home. However, it’s a genuine skill that can take quite a bit of practice. After all, as envatotuts+ write, just because you can speak doesn’t make you a good public speaker. “Similarly, just because a person can write doesn’t mean they can write good emails.”

This is post one of two in our exploration of business email. Next week, we’ll be moving on from the why’s and what’s of email to explore the hows: how to craft emails that compel, emails that convert, and emails that create the perception and attitude you’re aiming for.