While DBS worked on the book content, they needed a partner who could bring the story to life in print format. The DBS team wanted to create a book that would look good on a bookshelf or coffee table and invite the reader to pick it up. With a large amount of text to work with, the challenge was to present the copy in an engaging way, drawing the reader in and inviting them to read on.
We created a bold, eye-catching cover that combined DBS brand colours with creative printing techniques. Then we ensured every page was laid out in a visually-appealing and easy-to-read way, harnessing white space and making use of images, charts, infographics and call-outs to break up text and highlight key points.
The CEO was delighted with the results and after the initial 400 copies had been distributed to great applause, we ran a second print run of 250 copies to be distributed to all senior management and partners at the APAC annual conference.