Agile8 is a leading technology consulting company revolutionising the business industry through their cutting-edge solutions and superior expertise. With a growing portfolio of proprietary products, the corporate website is a focal point for global customers to learn more about the business and gain insight into their internationally patented technologies such as COOLNOMIX and INSIGHT.

Services

  • English Copywriting
  • Simplified Chinese Translation
  • UX
  • Design

The Challenge

Agile8, founded in Hong Kong in 2005, works closely with businesses to tailor strategies that enhance operational efficiency, boost productivity, and reduce costs. As stewards of the environment, they strive to incorporate sustainable practices into each project.

In recent years, their innovative solution COOLNOMIX has gained recognition for helping businesses reduce energy consumption, decrease carbon emissions and optimise cooling systems. As COOLNOMIX garners more interest, customers around the world are looking to learn more about the parent company behind the technology.

The previous Agile8 website was outdated and non-intuitive, with large chunks of information making it hard to digest. The Giles Agency was enlisted to revamp the corporate website by creating a more modern look, enhancing the user experience and improving the content’s readability.

What we did

To facilitate our understanding of the brand, we ran some introductory workshops with the key client stakeholders. This gave us more background on the services and products offered, as well as the company’s history and personality we needed to bring to life. Once this was clear, we developed a new site map and UX journeys to ensure visitors could find the key information as easily as possible. We also produced a new design layout that refreshed the brand without compromising its history and personality.

We initially wrote all the site content in English before translating it to Simplified Chinese. We kept the copy engaging and SEO-friendly, yet also technical enough so that Agile8’s expertise could shine through.

The Payoff

The revamped Agile8 website launched in February 2024. We achieved not only a site that has a professional and intuitive design, but also features clear, concise and meaningful bilingual content. By taking the time to understand the client’s needs at the very start of the project, we had very little actionable feedback, allowing us to get the site live faster. The website was built (in partnership with our friends at Jump) using WordPress so that going forward, complemented by our training, the client can efficiently manage and update the site as required.