PanopticAI is a deep tech company that is developing state-of-the-art solutions for the healthcare industry based on AI and signal processing. They had previously approached us to develop their brand identity and were pleased with the results. Next, they hired us to revamp their website from the ground up, in line with their new brand identity.


  • UX & UI Design
  • English Copywriting
  • Production

The Challenge

Our work began with a blank slate. We love jobs like these because we get to stretch our creative muscles, but it meant making time for multiple teams to work closely together, especially during the planning stages. It also meant that deliverables were carefully scheduled and managed to minimise unnecessary downtime. But we’re good at that.

What we did

Starting from a blank slate also meant working closely with PanopticAI to bring their many ideas from the drawing board to the screen. This began, like all projects, with extensive desk research and competitor analysis. From site structure and page templates to custom-illustrated gifs and punchy copy, we created content from scratch, working closely with the client through multiple revisions to ensure we achieved their vision.

The Payoff

PanopticAI was very happy with their new website. It was more than a marketing tool; it communicated their values to stakeholders, telling the story of a group of talented individuals who believed that healthcare access was a right, not a privilege, and were working to change the world, one step at a time.

Take look at the new site here: