AXA is a global provider of life, health, and property insurance, as well as investment and retirement planning. The Giles Agency was tasked with writing a series of engaging and accessible articles to inform a general readership about easy ways to keep fit.


  • Copywriting

The Challenge:

No one likes strict diets and gruelling workouts. For AXA’s articles, the aim was to show that healthy choices are appealing and easy to integrate in everyday life.

What we did

From a home workout guide to tips on cutting calories during Chinese New Year, we outlined simple steps that can be taken in real-life scenarios, delivering informative and relevant content in a lighthearted, jargon-free style.

The Payoff

Pleased with the quality of our work, the client has retained our services for future articles. We look forward to exploring more creative ways to engage readers and promote healthy living.