The Challenge

Following a successful website refresh, Fresh Accounting wanted to carry the new modern look and user-friendly experience across to their brochure. The existing brochure was text-heavy and the design was busy with not enough white space for readability. The Giles Agency were brought in to tighten and rework the content to increase engagement and drive action, as well as updating the design to align with the new-look site.

What we did

As with any new client, we did a full audit of Fresh Accounting’s services and collateral, as well as competitor research to understand their position in the market, customer needs and USPs. Armed with this information, we set to work rewriting the corporate brochure to bring the client’s unique approach to life, and communicate the key services in an engaging and concise manner. Turning to the design, we took cues from the new website and ensured the brochure was clean and readable, with visuals and splashes of colour breaking up copy and capturing the Fresh brand look.

The Payoff

Following positive feedback on the revamped corporate brochure, Fresh Accounting decided to continue honing their collateral to better showcase their offering and connect with clients. We now work with Fresh on a package basis and have assisted with two further brochures outlining their specialist services as well as presentation design, web page updates, business cards, email signatures and more.

“It is always good to try and do as much as you can by yourself. However, there are times, when a specialist business, such as the Giles Agency can come along and make an impact. Their support and ability to understand our needs has been fantastic and happy that we have a go-to partner to support us on all things creative.”

Paul Gardner – Founder & CEO, Fresh Accounting