The Challenge

To amplify its global presence and vision, TKE aims to keep the world informed about its latest developments across all regions. To date, The Giles Agency has been tasked with drafting engaging press releases that highlight exciting news about TKE, including new projects, award wins, and the impact of its reliable solutions on major transport interchanges.

What we did

For each press release, we gathered briefing materials and/or participated in calls with TKE representatives to ensure we had all the information and key points necessary to craft an engaging release. We then developed a general outline that provided direction, aiming to garner a positive and interested response from the audience while positioning TKE as a global leader in the industry. During the writing process, we created a selection of compelling headlines, along with key takeaways and quotes, to ensure a comprehensive approach. The press release would then be uploaded to the relevant TKE website, according to the specific region.

The Payoff

We have successfully produced a number of press releases for TKE across various regions, including Asia Pacific and the Middle East. The releases have been uploaded to the relevant TKE websites, as well as dispatched to key media outlets and industry publications. This reception has led to increased brand visibility and awareness, reinforcing TKE’s position as an industry leader.

“The Giles Agency has been a valuable partner in our editorial work. Their professional drafts streamline our process, saving time and allowing us to refine with precision.”

Edmundo Klophaus – VP Sales & Marketing Asia Pacific